International Spotlight – Peru
Miguel Cabezas, Owner
Abba Soluciones Integrales Lima, Peru
Q Tell us a little about yourself and your company?
A Since I was a child, I was very interested in the automotive industry and I wanted to become a good technical-mechanic. During my high school years, I began to study automotive mechanical training and at the age of 20 I started working in one of the largest workshops in Peru, Mitsui Automotriz. Then in the year 2008 I entered another workshop of the Toyota Grupo Pana family, where I was then able to develop a business model that the workshops needed.
Q How did you start in the automotive business?
A While working at Grupo Pana, one of my clients had his spare tire stolen and he asked me if I had any security system to protect his tire, at that time I had nothing to offer him, it left me thinking and I decided to develop a system that could protect your tire from theft.
We developed several systems for different car models and workshops in Lima began to call us, they began to know us and that gave us the opportunity to present other lines of business such as PETRA additives.
Q What do you enjoy most about your business?
A What I enjoy the most is that I continue in the field that I have been excited about since I was a child, at another level and in another position, but I am still in the Automotive world and bringing my clients high-quality products.
Q What has been one of your most notable business achievements?
A Sincerely being able to work with the largest workshops in Lima and seeing your brand positioning itself and that my former home Grupo Pana and Mitsui use PETRA products
Q What do you enjoy most about working with Petra?
A What I enjoy the most is the wide variety of products, the support that the brand gives, knowing that I represent one of the best brands in Peru.
Q Why would you recommend Petra Automotive Products to others?
A First for the number of products Petra has, for the innovations the company makes, and for the good price offering.
Q What is your favorite Petra product and why?
A My favorite product is the 9007 (Auto AC Evaporator Odor Eliminator), it is super effective, it fulfills its function well.
Q What is the one piece of advice you would give to someone just starting out in our business?
A Be persevering and believe in your business because you have a great brand in Petra that supports you.
Q What thoughts or ideas do you have about the automotive industry in the future?
A We should be working to develop new products for advancing technology and continue to innovate on current and future products and service models.