Protecting Your Franchise Relationship Starts in the Service Lane
Your franchise relationship deserves products engineered to meet OEM specifications. Discover why every product choice in your service lane helps protect your dealership's reputation and manufacturer standards.
Add More Value to Every Service Visit with the PetraFlate™ Nitrogen Tire Program
Help your dealership deliver more value with the PetraFlate™ Nitrogen Tire Program, offering premium tire care, roadside assistance, and road hazard coverage while enhancing customer satisfaction.
Performance isn’t accidental
It’s built through the right products, the right training, and consistent execution inside the dealership. For decades, dealers across North America have trusted Petra to help drive stronger Fixed Ops performance — not just installs, but lasting results. That’s what we call The Petra Standard.
Performance doesn’t happen by accident — it’s trained, reinforced, and executed daily.
Performance doesn’t happen by accident — it’s trained, reinforced, and executed daily. At Petra, we go beyond supplying products. Our field teams work directly with dealership personnel to deliver hands-on training that improves execution, consistency, and long-term Fixed Ops performance. Beca
Arnold Gacita on Advisor Personality in Fixed Ops
The most overlooked skill in Fixed Ops isn’t technology—it’s acknowledgment. In this Executive Spotlight, Petra’s CEO, Arnold Gacita, shares why advisor personality, presence, and the right training can transform customer trust, retention, and customer-pay results—often in as little as 24
Built for Fixed Ops performance
Built for Fixed Ops leaders who demand performance, not promises. At Petra, we don’t just deliver products — we support dealerships with training, execution, and systems that drive real operational results. From the service lane to the back of the shop, our focus is simple: helping teams perform
This year was about progress with purpose.
This year was about progress with purpose. From strengthening partnerships and expanding our global footprint, to launching new products, empowering teams, and investing in people through Petra Cares—2025 was a year that moved Petra forward in meaningful ways. None of it happens without our dealer
In the bay. In the classroom. In the field.
Petra’s training team is hands-on every week, equipping advisors and technicians with the product knowledge and real-world strategies that drive stronger Fixed Ops results. This is what partnership looks like.
Driving Futures petra care Golf Tournament
We are pleased to announce the sponsors supporting our Inaugural Annual Driving Futures Golf Tournament, taking place Tuesday, October 28, 2025, at Highland Pines Golf Club in Porter, Texas. Leading the way, Reynolds and Reynolds has stepped forward as the Title Sponsor. Additional sponsors include;
Petra Partners with 5000+ Dealers
Did you know? Petra partners with 5,000+ dealers through national brands and OEMs, and behind the scenes, our global team of 1,320 professionals powers sales, distribution, and production every day.
